Judges - Concept 2023
Phua Boon Huat

President, Singapore Furniture Industries Council

Mr Phua Boon Huat has served in the SFIC Executive Committee since 2010 and takes on several portfolios, including internationalisation and business innovation.
He is the current President of SFIC and is also on the Board of Directors for the SFIC Institute as well as Chairman of the SFIC Sustainability Taskforce.
By profession, Boon Huat is the Director of AlphaLeap Consulting Pte Ltd, a management consultancy focusing on partnering companies, especially within the furniture eco-system, to develop or improve their macro business strategies within the global context.
Prior to founding AlphaLeap Consulting, he has 13 years of experience within the furniture manufacturing sector. As Director, Europe of HTL International Holding Pte Ltd, he was responsible for managing the overall commercial activities in the European markets. He also previously held positions in the Group, managing strategic functions such as foreign exchange hedging and freight negotiation.
Boon Huat is also the Co-Founder and Director of P9 Capital Pte Ltd, a single-family office, where he is actively involved in seeking out venture start-up opportunities across different industries.