One thing that can be said about all successful art- be it music, painting, dancing or poetry - is that it is balancing between Specific and Generic. Specific in the sense that it has a clear and singular identity; it’s memorable, personal, exclusive and recognizable. Generic in the way it appeals to the many; it’s usable, connectable, tangible and comprehensible. This insight can be applied to the music of Lady Gaga, the paintings of Picasso, the sculptures of Jeff Koons, the poetry of Yoko One or the dancing of Mikhail Baryshnikov, and is a corner stone of everything we do. From the design of single objects via interior concepts to the architecture of complete buildings, we want our work to be Specific and Generic. Architecture and design are artforms too, with the ability to move people, and to change their way of seeing, thinking and acting.