Tung Ching Yew
Founder and Managing Drector
SODA® (Spirit Of Design Analogy Pte Ltd)
Tung is the Founder and Managing Drector of SODA® (Spirit Of Design Analogy Pte Ltd), an international award winning spatial design firm with more than 200 completed projects in 8 countries. Tung has more than 20 years of industrial experience in Design Consultancy and Project Management. His unique design methodologies has transformed corporate businesses to stay relevant in current and future markets. The proven track records includes international MNCs, government agencies and local SMEs, such as; Infineon Technologies, RHB Bank, Ogawa International, Changi Airport Group, Singapore Totalisator Board (Tote Board), Starhub, Soo Kee Group, etc. In addition, Tung has been contributing to education for more than 10 years as an adjunct lecturer for Diploma and Degree programmes with Nanyang Academy of Fine Arts.